How Writing an Ebook Automatically Boosts Your Microbusiness Success

We are doing an exciting new challenge for our meetup group this month! Many of us are small business owners or nonprofit leaders and writing for planning, marketing, or sales is something that we will always do.  So inspired by NaNoWriMo we are spending time writing an ebook, which roughly half the word count of a nonfiction novel.

Some of us are still participating in the novel challenge as well because honestly, we are a really flexible group! Write what you want as long as you write is what I say!

Why? Well, there is something very powerful about writing AND even a  good rough draft it helps improve your business.

Here are some good reasons to write:

Long-term marketing tool:

Where do your customers get to delve deep into your business or organization? If you are a micro-business, like I am right now, a lot of the delving deep comes from one-on-one meetings. Imagine giving your community a review of what you do by giving them a book that explains their problem and/or how to solve it. Having a place to point clients, customers and investors so they get to know your brand better and saves hour long meetings for priority initiatives.

Long-term strategy tool: 

When you write, as a focus on your purpose, you have to think it through. The act of writing allows you to actively reflect on the deeper connections that you know exist in your business. Writing allows you to realize your subconscious guide in a safe way. Have a mapped out philosophy behind the product or service you offer is a safe step towards playing out your business before taking a bigger risk.

Teach others 

Sometimes people are not fully prepared to use your product or services. By organizing an ebook you give yourself and your community a logical path to the solution you provide. Use your ebook to educate others so they are prepared to work with or buy from you.

Save Time

Break down the ebook (25000 words) into 25 (1000 word articles) An article for every week for over 6 months or an article a month for two years!! While fresh content is useful, having a backup reservoir of posts in the form of a past ebook can save you a lot of content production time.

There are four good reasons, although I am sure there is plenty more! If you’ve written an ebook for your business before drop a link to it in the comment section and share how writing it has benefitted you. 

Free Higher Ed Approved Tools for Your Authentic Success

If you’ve ever connected with me on LinkedIn, you know I am a proud higher education professional. I honestly believe improving the higher education industry will help unlock the purposeful potential of our nations. So far, it’s been a long journey of leadership, suppression, growth, challenge, contradictions and support. It is an industry that frustrates and excites my energies to no end, and I will not stop until I figure out how to tie higher education to the trillion-dollar ROI it can naturally and organically produce?

Wondering what is a higher educational professional? 

Essentially, we staff colleges and universities in the various roles and positions needed for the organization to effectively and efficiently run. We are the admissions counselors who talked you through the ins-and-outs of campus living or the advisor who helped you consider majors. Our role also extends to presidents, government consultants,  faculty, and residence services. A higher education professional is many-faced, multifaceted, and mold-as-you go role that truly attracts those who are flexible, service-oriented, and enjoy problem-solving as a whole.

zinga hart higher education winter is coming joke

Credit: WinterisComing.Com

For me, it is a career interwoven with my destiny.

What have I learned so far?

Ever since 2013, when I made it my personal mission to show the world the value of education,  I studied and obtained my M.Ed. in Higher Education, with a focus on adult development and success. From my journey, I have learned many things, but the first thing I would tackle in my mission is sharing the tools we use to help develop others. It amazed me, how Meyers-Briggs was only taught for the first time in college and Holland was discussed only in a career-development course in graduate school. These are tools that could be freely accessed by anyone, but only randomly encountered on a syllabus for some students to see.

Well, today, I see and share, so that you can take one more move towards building your authentic legacy of success. Check out three of my favorite tools to use that will help you unearth your inner brand and tap into your personalized success strategy.

Your Learning Style

There are certain ways that people process and use new information. If you want to make any form of learning easier on yourself, discover your learning style and implement any useful techniques immediately. The VARK test was first shared with me by my biology professor, who I later discovered would teach me a lot about learning. VARK stands for Visual, Auditory, Read-Write, and Kinesthetic. These are four basic domains or learning and familiarizing yourself with your special way will cut down on a lot of the time it takes to build new skills, like skills you will need to achieve your final vision of success.

Try the VARK Quiz

Your Work Preference 

The Holland Code was named after John Holland, a person who used military job duty classification to devise a test for work preferences and how they affect success in certain roles. From this research, he came up with six main types of preferences: Realistic, Investigative, Artistic, Social, Conventional, and Enterprising.  These six preferences will help you narrow down and understand why you prefer to crunch numbers over writing songs, or why helping people motivates you every day.

Discover your work preference with O*Net.

Your Personality

Myers-Briggs is more popular, but it is still not as widely-used as I’d prefer. This inventory is longer but allows you to understand and describe some of your personality traits and how they interact with others. One, great version of this test is through 16-personalities. What’s your type?

All three of the options are useful tools for discovering and articulating your uniqueness. Of course, everyone is a bit of everything so nothing will be a 100% accurate to you, but it gives you a great headstart.

 

 

A Case for Linking Online Presence to Your Success

For anyone asking Purposely Chosen Women is underway and going well! At the last session, we discussed our personal brand and how it to our goal keeps us focused, while it attracts the people who are meant to support us in our lives. Going through this session really impacted my own insight on how branding performs as a tool for our own personal success. First, a quick definition of branding to keep us on the same page.

Simply put, your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates your offering from that of your competitors. Your brand is derived from who you are, who you want to be and who people perceive you to be. – Entrepreneur.com Small Business Encyclopedia 

I say you branding is what your circle thinks of you even when you’re not around.

The highly subjective amorphous blob that is your brand could easily spin out of control if you are not true to your core. Your core purpose that is, the one acts as a gravity pulling all the pieces and people you need to establish your destined imprint on the world. The practice of personal branding acts during your movement towards success.

What we are really here to talk about though is online branding. Your online brand can be a highly controlled and targeted simulacrum of your real-life brand. With some focus and effort, you can start building your promise all line for your ideal community to see. This allows you to gain leadership and trust online, which are key components of success.

How it Helps

It helps create internal awareness

When we reflect on our online brand and actively establish it, we concern ourselves with questions about who we are and how our thoughts are portrayed. We center our internal beings on our internal voice of purpose, which allows us to connect to our inner self on a regular basis.

Cultivates external awareness

If you never communicate, people will never you. While there are many forms of communication, online  branding allows us to create our own personal archive of our communications. Whether it is writing a blog or showing a video of our perfect piece of grilled zucchini, the internet affords audio, video, and written formats for communication. Find the ways that you are most happy with and stick to it!

Builds our expertise while gaining

Online branding is not only who you currently are, but also who you are becoming. This means your moving to a future state that may not exist. Will fill this path to the future with experience, learning, trials, errors, success. What we learn and the fruits of our labor are the pieces we share with the world. By building our brand we strengthen our capacity to know all about our core purpose. From building a business to baking cinnamon rolls, we can become an expert on the things people know makes us special.  More importantly, people can trust to expect that we know something about our  special something.

dream motivational quotes zinga

Where to Start

Start with the online brand presence audit. Answer some of the following questions below and consider how you can begin to build your foundation or improve upon your already built foundation.

  1. What’s my one-sentence message to the world?
  2. How often can I consistently communicate this message?
  3. Where and how do I want to communicate this message online?
  4. What’s my style?
  5. What impression do I make on others? (Ask 3 or more people)

How to Grow

When you are armed with this information, think about and create some goals for your online presence growth.

Stick to a select amount of online platforms, such as WordPress, LinkedIn, Facebook, etc. Then follow these tips.

  • Never stop listening – As you grow, your circle will too. Listen to them for constructive input, new trends to try, or even for inspiration.
  • Stay consistent – Your brand is dynamic and growing, so it requires a certain amount of consistent activity to keep a pace of growth. Find a way to consistently build and do consistently.
  • Change accordingly – Review your brand for areas to change and improve. Whether it’s from some input of information or your frequency of presence. Change when it fits your core purpose.

How can I be consistent and change at the same time Zinga???

Well, that’s just the balance of life. As long as the change is a part of your core purpose and aligns to your true values, you will be staying consistent.

What am I missing? Certainly , there are a TON of tools, platforms, and mediums to grow your online brand. Get started today, and you can msg me for my personal online brand audit checklist.

Until next week.

 

audit your success journey

Audit Your Success Path with these 5 Questions

 

audit your success journey

Your success is the purpose of this blog.

Those who have been on their own success path for a while know there is a point where stopping to review, assess, and align is key to re-clearing the path that leads to  your final vision.

How do you know when it is time to audit your success path?

While sometimes there may be huge red flags, like falling into deep addiction or burning out on a project you really cared about, most of the time there will only be subtle clues like debilitating procrastination, overbooking yourself with priorities, and a feeling overall stress.

Whatever the signals will be for you, the outcome will be clear you are not moving forward in ways that matter.

While there are many audits we can perform, financial, social media, productivity, etc. the one for our personal success will only take connecting with our inner selves and openly reflecting and receiving on the answers we bring out. These five questions will help you dissect what points in your success path could use some focus and where you are doing well already.

1. What are my current priorities?

2. How do they align with my larger purpose?

3. What ways am I dividing my time on a daily and weekly basis? How do that support my larger purpose?

4. How consistent am I towards working on my success?

5. What is draining my energy and how  would I rather invest this energy?

While audits can be a deep exploration of your current status, you can use these questions as a way to begin to unfold what might be holding you back, which in turn gives you a place to find solutions. It is absolutely imperative that you listen to your honest answer, whatever it may be. I’m not reading your answers and no one else is, so there’s no need to be polished/pretty/etc. If you do want to discuss your answers  know I’m always here 🙂

 

Comment or Contact Me Anytime.

3 Time Saving Tools for Entrepreneurial Parents

Kids definitely have their future cut out for them. I, as a young Millennial parent, still have hope for them. Sure there is strong evidence of deep flaws in our systems of civilization, there is still hope that the human spirit will overcome, create, and innovate in response to the needs of the world. The spirit of the entrepreneur lives strong.

But what happens when the entrepreneurial spirit collides with the child spirit? Suddenly the burning obsessiveness that Napoleon Hill says we need to focus on to truly transmute our thoughts into reality, is interrupted, by tiny hands that want to type like Mommy on her keyboard. Those tiny hands love to explore, to help, and to just be, and as someone who doesn’t want to suppress her inner spirit, I have to find ways to fit in time for goal work and family time. Luckily, there are some tricks of the trade to help balance nurturing her and my purpose.

Tool 1 # Baby Gates

One big tool has been using baby gates, not to wrap her up, but to wrap up our stuff. us the baby gate to place around the entertainment systems and other places where she prefers to reach and grab. This way what is freely available she is okay to play with and the glowy electronic buttons are off limits.

Tool #2 Timer

One great quality about a good entrepreneur is we could just do stuff all day. When focused, we do and do and do and the effects are amazing. Yet, balancing our time takes an accounting of our time. When feeling pressed for time, set a time limit and focus happily and completely on what you want to do. For instance, when I get home from work spending time with my daughter is a key source of happiness, but I also have signed up for responsibilities that require me to respond to people, so I set a timer for getting things done. Whether it’s 40-minute session for story time or 20-minute email crafting for my team, by setting timers I am freed from time. One of my favorites is the Pomodoro timer, which sets the time to 25 minutes.

Tool #3 YouTube

Yup, I said it, YouTube has some pretty useful educational videos for toddlers and children. One thing I like to focus on Baby Einsteins. As a double benefit, a lot of the music could double as white noise, which has a minimal distraction for a parent who needs to focus. Just check out one of the episodes below:


Of course, there are plenty of other ways to use tools to help with raising kids while living up the entrepreneurial lifestyle.  What do you use? How do you balance? Like, I’d really love to know…I’ve spent 1.5 decades raising kids and have yet to find the perfect formula.

 

 

Career Champs with Alicia Robinson, Founder and Executive Director of Limitless Ambition

Bootstrapping a non-profit is no light affair.

alicia robinson limitless ambition kent ohio zinga hart

I remember the night like it was yesterday. Frustrated with being severely limited at my job, I needed a way to vent my  insatiable need to create solutions to complex problems, and I found myself meeting with the coolest professional woman in the coolest building on campus at what was formerly known as the Blackstone Launchpad.

It was a semi-transparent glass box, smack dab in the middle of the student center, and having encountered her before, I curiously wondered how we could connect. When we met, she gave me the invitation to an All the CEO Ladies networking meeting later that week. It was after work so I went. It was there that the true connection was made.

It was there that the true connection was made.

We all had to pitch as a part of the membership. I came up with an idea to develop a social app that categorized and simplified who will be on the current political ballot. Everyone cheered, it was and still is a pretty crucial invention that we can’t quite get popularized.

Then it was her turn, Alicia Robinson. She sat and cheered everyone through their ideas and made friends pretty instantly. Like a cool older sister that you wonder where they get their je ne sais quoi.  We all heard her stitch together her vision of a future where women accept our pain because it pushes toward a life of purpose and passion. Where we network together to build youth girls to dream, believe, and achieve without limits. An organization she would call Limitless Ambition, Inc.

An organization she would call Limitless Ambition, Inc.

Her ideas of the future were so grand and so big, it  almost felt like one’s first visit to the late FAO Schwartz. She had the determination in her voice that made everyone feel like all the pitches we gave would pan out perfectly, just because we said it. We wanted her to succeed because we felt our own limitless ambition fueling us there in each others presence. A room full of young, emerging women hoping to craft a better future with our best ideas.

women leadership free lessons a woman with a voice is by definition a strong woman

Start-Up Leadership Lessons

By this point, I had experience with growing and refining strategies for non-profits so I agreed to join the group and help create a strategic plan, while doing some marketing.  that is where I learned that a start-up non-profit is a completely different canvas. This is when I learned that a start-up non-profit is a completely different canvas than the well-established organizations I was used to before starting college. Becuase it was a start-up, I was voted into the position of president, a role I was surprised to be offered. Yet, my initiative and understanding of the mission along with my comfort with strategic management fit for a startup. I agreed to take the position for three years, we the stipulation that we would spend time finding a president of a much higher-profile by the end of my term.

Alicia and I were still in school at the time, we both also worked full-time had tight millennial budgets, an untapped network, and  starter experience to boot. Our passion wouldn’t let that stop us, and, thankfully, Blackstone Launchpad, now KSU Launchnet provided an excellent source of wisdom, connections, and support along the way. We had late nights,  early emails, weekly and twice-weekly meetings; we devoted any minute of our free time, effort, and attention into making sure Limitless Ambition, Inc did everything as thoroughly as possible, to show we could match the pace of our peers. What we learned was that we had something that worked and that we had to keep serving those around us because they found value every time.

When life called she answered cultivated visions

Our Start Up Nonprofit Grows Up

It is no easy journey and we still have a long road to walk. There were small successes, frustrating failures, arguments, and awkward moments of facing our truths, so we could improve and move on. Yet, all along the way, we knew the moments were moments of empowerment, which was exactly the point. Thus, we kept moving forward, ego bruises and all. Now, we are preparing to host our next summer program and we have grown our team from around 5 to over 20 in three years time. Our organization has had a reach of over 600 people face to face and we have a locally-targeted social media reach of 4000+, all while working our passions part time.

As our team grew our hectic schedules quelled, and now we face new leadership lessons beyond the ones of our early start-up days. How do we ensure our mission is reflected in every aspect of our work? How can we provide community transparency that builds trust amongst those we serve and support? How can we be better leaders, still?

This may be my last year serving as the president of Limitless Ambition, so I hope to leave my lessons here for those who will carry the torch forward. Take a moment below to watch me interview Alicia in my special podcast segment below.

one more move sustain small business success

Sustaining Success for Your Self

Howdy! It’s another Monday and this post here is for you!

You know who you are, you are the person striving to realize your vision of success. Yet, success means much more than money to most of us. It is a reality that money is an effective measuring stick of our ability to fulfill goals, it can often be wholly inaccurate when it comes to fulfilling our core desires. You may find fulfillment in your families, friends, plentiful passions, and, most importantly, all of the above. For us, success can be applied to many areas to growth in our lives.

So many goals to be complete — followed by the insistent reminder of the fleeting nature of time. So we make deposit after deposit of our time, money, and energy into our areas of growth.  Then, because we’re human, we take on an ambitious goal. The one that may disrupt our lives immensely and take a risk to build a larger vision of a day-to-day future beyond our current day-to-day grind.

How do we possibly fit it into our current lives? How do we possibly stay motivated to fit it in with our full-time jobs, families, and a host of other responsibilities? There are only so many hours in a day, and your life was full before you set about realizing your dreams of success.

There are a few scenarios we face during a substantive success journey.

  • You are used to managing complex change and fit this new personal risk into your schedule with ease.
  • Your are overall comfortable with managing complex change but find you overlooked areas beyond your limits, and thus are facing a slower growth than you first imagined.
  • You are not comfortable with managing complex change at all, in fact, thinking about it causes a shiver of anxiety. Typically you only think to take the risk and hardly move beyond this comfort zone.

Either of these scenarios can still result in your finding the personal success on the risk you know you must take. While the effort to get from discomfort to ease will vary there are some key points along the way.

Key Point #1 You are the core, captain, engine, leader, etc. etc. 

Albert Bandura’s work on self-efficacy sums up the important role that the Self plays in our ability to succeed. Self-efficacy is essentially our own belief in our own abilities. Much like the story of the elephants who grow up with heavy chains around the ankles. They believe this is the most movement they can achieve when they are on and thus by the time they reach adulthood they can be controlled with nothing more than a rope. Their self-efficacy in their ability to break the chains reaches a low-point and thus they lose a deep connection to the inherent power that lies within them.-source

On a positive end, I recently encountered a touching Facebook post about the story of Edison, who learned from his mother that he was dismissed from school because he was gifted beyond all the other classmates, and then, when his mother passed, years later he later found the note that showed the teacher thought Edison was too dumb for any formal teaching. The lesson distilled is his mother’s beliefs, built his beliefs about his own genius, so, he fully tapped into as much of his potential as possible.

What’s the takeaway?

Your foundation of success comes from believing you can achieve whatever you set out to do. 

Easy to spell out sure, but in action, this key point takes continuous practice. There are many conflicting images, thoughts, and experiences that will run contrary to our beliefs at times. They will attempt to break our beliefs, but the remedy is to find points of faith, whether it’s self-faith, faith in a higher power, or faith in whatever, practice touching base with the future you know will exist.

There are many conflicting images, thoughts, and experiences that will run contrary to our beliefs at times. They will attempt to break our beliefs, but the remedy is to find points of faith, whether it’s self-faith, faith in a higher power, or faith in whatever, practice touching base with the future you know will exist.

Key Point #2 Sustained success comes from systems 

Whether you like it our not, systems achieve a lot for us as humans. Within our body alone we can count over 5 key systems that keep us going, then there’s the road system, the water system, the school system, etc. etc. Organizing actions and activities around shared functions and themes can give us something very, very valuable. That value is and consistency. We can be deeply grateful that a red stoplight means cars will stop or knowing all the words on a spelling test means you will pass the spelling test. Excellent systems function so well we only notice them when they stop function. Consider your computer, millions of calculations are being made and networks are connected for your pleasurable use. Yet, our level of content with the computer working can often be vastly outweighed by our level of frustration should it suddenly stop, even if the computer spent years serving your needs dutifully!

The point is when systems work, we can achieve a lot more, and when systems break down we can face anything from the minute to disastrous frustrations. The takeaway is to pay special care to the how of things: how you do things, how you want to do things, and how you will do things can be key performance indicators on your personal path to success.

Final Key Point: Shift Your Solution Mindset 

You may jump at this one, but trust, I am not saying shift your solution mindset to the opposite non-solution mindset. What we are getting at here is the idea that the solutions you create to solve your current problems may not be the solutions that will help with future undertakings. In fact, the solutions you will need on your success journey may be wildly different than what you are used to doing. For instance, if you are trying to start a small business on the weekends, but are finding there is simply not enough time to do it yourself. How can you possibly do it yourself in between all the commitments? As you ask these questions for your subconscious to solve you may switch to your default solution of doing even more on your own, and staying up waking hours or missing lunches.

solve problems find success zinga hart quote from einstein - we can not solve our problems with the same level of thinking that created them

Ask yourself, what are other solutions beyond the one I am already thinking?  Our small business owner may question other ways of securing time like: outsourcing easy tasks, scaling back on commitments, or honestly finding current time sinks in their schedule. Even if the alternative solutions you create seem impossible at the moment, finding alternatives will open you up to new possibilities for yourself.

Overview:

  1. You can achieve your success- Find ways to remind and affirm this belief.
  2. A system will allow you to sustain success long-term
  3. Systems that aren’t currently serving you may need vastly different solutions. Draw outside of your normal solution lines.

Well that’s all for this post. Let me know if agree or disagree. You could always message me on Facebook.

clarity on social media marketing for small business shows a clear windshield with a dream catcher

Clarity is Imperative For Sustained Success

 

The Law of Entropy. My chemistry professor used to joke entropy was to blame for his messy office.

It’s bound to happen, our persistently organized systems will break down…

Despite our best efforts to build better and better systems, there will always be room for improvement because our systems will eventually encounter a chip, glitch, or setback.

This universal pattern explains why as we try harder and harder sometimes it feels like we find more moments of failure, more than when we didn’t even try at all.  Perhaps we can even give it the term the law of effort: mo’ money, mo ’problems in a sense. It’s why we entrepreneurs are always reminding each to keep hustling and to take one more risk.

You may consider to yourself: what does it take to make sure as we attain new heights of success on our journey? How can we ever continue when we feel the blows of betrayals, letdowns, and disappointments?

One key practice is making sure we are crystal clear about what moves us forward and why we choose to move forward.

It is imperative we keep crystal clear about what moves us forward and why we choose to move forward. @ZingaHart 

Stepping back to unfog our vision’s lens every once in awhile is as relieving as cleaning your car’s windshield. The tension of life’s muck provides a subtle added negative stressor from the strain of trying to see as far ahead as we know we can. So we take a moment to wipe it away, and then we see what we know we have the potential to see. A brighter vision of the road ahead of us.

How do you wipe the subtle stressors that slowly attach to your success goals over time? Do you meditate? Journal? Or perhaps simply unplug? Comment below or share with me on social media somewhere 🙂 

For me, my current long-term project is developing workshops to help small business owners gain social media clarity. Writing this for me takes a lot of concentration and energy, and having a clear strategy helps take the stress of thinking away. When I don’t feel like I know what to do next, I know to defer to my past notes for inspiration, and motivation. No matter what, if you are fighting through a mental fog at any point on your success path: slow down, reflect, and clarify. The next step will open up when your insight can relax on your vision again.

If you are building a social media strategy as a part of your success plan, you should sign up for the 10-day social media clarity challenge.

Go from chaos to clear in just 15 minutes a day – delivered straight to your inbox.

Sign up here for free or sign up below. This is nothing fancy, just simple action emails to keep you moving forward. Do this for your personal brand or your business. Challenge starts May 1st. 

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