Entrepreneur | Zinga Hart

5 Small Steps to Create and Use A Personal Strategic Plan

Posted on November 28, 2015 by Zinga H

Anyone who knows me, knows I love planning. While, I do a lot of business and marketing planning for others, my true passion for planning stemmed from personal development planning. It all sparked from a meeting with Sheila Palmer, Assistant to Donna Karen of DKNY, she shared with me a book called the 7 Habits of Highly Effective Teens after a brief conversation on the beach of Coney Island. When I read that book, the life of discipline, value, and achievement opened up to me for the first time.

From that year (2004) and on, I began a tradition of sitting down every year and creating a personal strategy for the next. This personal strategy helped me get three degrees, start 2 businesses, and accomplish many other complicated goals over my lifetime. Now as I grow into an adult millennial, this tool is helping me manage the many balls in my life with my chill and confident attitude towards getting things done.

First a few notes

A personal strategy is your strategy. Only you can define the desires that swell within you.
Your strategy will get better with each pass. You have to stick with it.
Your strategy can, will, and should change. Although, your values, goals, and beliefs will be closer to a constant, how you reach these ends will need to be adjusted as the year unfolds.
Your higher-order mission, vision, and values should remain constant, but be refined over time.

No strategy should be set in stone; it should only serve you for as long as it helps you reach your goals.

So, here are 5 small ways to create and use a personal strategy for 2016 today

Start with your wildest vision for your life then scale it back to achieve for the year. Be a firm believer that whatever goal you set can be accomplished, then do yourself a favor and give yourself a generous timeline to get there. No city is built in a day, but it is built eventually.
Write 3-5 goals to achieve over the year. Try to build off the work you’ve done last year. If you are starting from scratch, make one goal something you can achieve right away to boost your efficacy in achieving annual goals.
Schedule a time to review your goals for at least 5 minutes a day. I know an hour once a week may seem like more, but the odds of missing one week, then the next, then the next, are too high of a risk for your best you in 2016. Instead, find some way to incorporate your visions and goals in a high-frequency place throughout your day. Build it into your passwords, set up a vision board, or make it a part of your alarm clock. There are tons of ways to make your goals presence known.
Pick one goal per day. Yes, you are a leader and have so much more to offer the world, but if you are having trouble genuinely sticking with the goals most important to you then you have to stick with tactics that work. Focusing on one goal per day will not overwhelm your schedule.
Share what you are doing with an accountability partner. Find someone in your life that you admire for achieving their goals. Meet with them and share your goals and work towards meeting with them regularly. Do a SWOT assessment, share tips and tricks, and other successes with them. Sharing your goals makes you more accountable to yourself and others, which will build your persistence.

Simple steps, but a great start to mapping out your best 2016. Let’s get rid of resolutions and map out the business plan for your careers!

What’s wildest dream are you working on?

Relish Every Achievement. Celebrate Your Success As an Entrepreneur or In Your Career Path To Victory. Be authentic by remembering the small parts.

Relish Every Achievement in 5 Easy Moves

Posted on November 23, 2015 by Zinga H

One of my clients is a visionary. Her passion for setting bold goals and creating constant possibilities to current situations is thrilling.When we meet, I find sometimes she feels discouraged by all her organization has not achieved, and quickly overlooking all the small victories she did accomplish. She isn’t the first person I’ve known to do this, and at times, I’ve been guilty of getting discouraged about where I am not instead of remembering and celebrating how far I’ve made it.

So for our next move forward, we’re going to take a look back on how far we’ve made it.

Here are five ways you can relish your achievements today.

Think of 3 ways you have grown in the past five years. Remember yourself from five years ago. You probably made mistakes, struggled to achieve something, or achieved something that made you proud. Consider this growth. If five years is not enough then think over the ten past ten years. You graduated, got that job, started a blog or business. Take a historical scan of your past and thank yourself for taking those successful steps.
Check off parts of your vision board that you have lived. I had on my vision board to be bold and hang with the best. This year I’ve met more CEOs, executive directors, and other business leaders than ever. What is on your vision board that you find is a quality you are currently exhibiting? The point of a vision board is to help us define our desired reality. When you begin to live those desires you have acted in successful alignment with your vision, so take the time to celebrate. Don’t have a vision board? Make one.
Go through your social media and celebrate your successes. Visit your Facebook page, LinkedIn account, or other social media channel and look for a time where you posted something you were happy about or found to be a particular achievement. Tell yourself good job again and remember that you have been successful in the past and are on the right track. Can’t find anything? Then think of a moment where you shared good advice that someone liked. There, you made an impact, which is a successful action.
Remember something small you did successfully and do it again. If you are having a hard time remembering an significant successes then think every smaller and consider the daily achievements we make. Did you remember to take the garbage out on time? Or call your mother after you set the goal 3-weeks ago? These little acts are acts of success and worthy content to from when your memory banks feel fuzzy.
Share your goal/purpose/mission. Celebrate. Taking ownership of our success means being able to be held accountable. When you share what you want to do with another you have taken a victorious step towards being more accountable, while improving your path to your long-term achievement. It’s a win-win move that you can use anytime.

Celebrating our successes over time is just as important as learning and growing from our failures. Both success and failure keep us humble and motivated on our personal or entrepreneurial success path.

How do you find time to celebrate your success? Comment below or Connect with me on Twitter, Facebook, or LinkedIn

One More Move - Sounds out the word omm which is a common chant in yoga

5 Free Videos to Ease into Post-Pregnancy Workouts

Posted on November 2, 2015 by Zinga H

Being a mom while being a leader is a precious balancing act between energy, sanity, and life in-between. One thing that really helped me manage my multiple roles, after having an emergency c-section and being at the front lines of bringing life into this mortal realm, was exercise. In fact, exercise, and body wellness, is core to success. It contributes to some great aspects of what keeps us motivated, focused, and persistent.

So when I was recovering, I turned to these 5 easy videos to keep me moving slowly. If you’re thinking about starting your routines, talk to your doctor and always read the disclaimers, but otherwise keep moving 🙂

CoreMama Postnatal Exercises For Diastasis Recti All Levels (Full Video)

I don’t think I actually had the ab condition, but these workout exercises are gentle enough to keep you moving without exhausting you. Their entire series is actually quite beneficial.
This one is definitely more of a workout than a movement exercise. Yet, still fairly gentle for those easing into workouts.

Postnatal Workout or Post Abdominal Surgery Workout

20 Minute Post Natal Yoga Class

Sweet yoga. Pop this on if you need to unwind.

Post-Pregnancy Pelvic-Floor Workout
Short but worth it. Your pelvic floor needs a lot of care and attention during this transition phase.

Kundalini Yoga : Kundalini Yoga Breathing Exercises
Momhood means taking a lot of deep breaths. No workout needed to build focus and energy with this video.

What workouts do you use to build and maintain energy?

Dealing with negativity using wellness techniques either personal wellness or wellness in the workplace including mental, physical, and spiritual wellness

Use Wellness to Overcome Negative Ruts

Posted on September 24, 2015 by Zinga H

Facebook is introducing a dislike button. Although they are not quite ready to roll it out, yet it is imperative that you and your team are able to face negativity in a way that yields positive outcomes. You are going to have to face negative situations, behaviors, and emotions in your life and your business. When you practice ways to embrace negativity you will strengthen your ability to innovate and improve over time. Managing negativity means making proactive prevention a priority under your leadership. Mental, physical, and spiritual wellness are components necessary for maintaining positivity within your enterprise’s well-being. Here are some ways to consider how you can strengthen your systems and embrace negativity for good.

Mental Wellness

Our thoughts craft our reality and consistent negative thoughts can generate a reality that saps away our motivation, inspiration, and overall energy. Beyond our own input, the brain has a bias towards negative stimuli. We notice when something is wrong more strongly and more often than we notice positive attributes. Think of a silky smooth face, save for a small pimple on the right chin line.Our pimple gets more attention because it deviates from our preferred norm. Since our mind can easily dwell in negativity it is important to strengthen our mental toughness. Having a strong mindset and a belief in your ability to create positive outcomes will form a habit that will propel you beyond negativity and towards success.

Here’s a great YouTube clip where you can feel the integrity of positive thinking:

Physical Wellness

Of course. your mind can only take flight with your body. Physical wellness plays an important role in our ability to function at our prime capacity. It is your source of energy, which is the fuel you use to maintain a positive attitude all day. Consider this, when you are tired, loaded on junk food, and at an inert state due to bare minimum movement, your are bound to be cranky, groggy, and unfocused. Diet, exercise, and rest are key players in your physical wellness, but the main leader is your relationship with your body. Find ways to celebrate and respect your body for all it has produced in your life. A great way to tap into that relationship is through Tai Chi, which forces us to slow down and feel how we move.Then make sure to regularly fit in those superfoods in and to move a bit.

Spiritual Wellness

Spiritual wellness is a tricky category, but one may call this emotional wellness or even wellness for the soul. Whatever it is; it is the positive emotions we elicit from certain actions we take. From putting on a favorite dance playlist or volunteering for your good cause to even taking some time to garden in the year. We as humans need to fulfill our desires and ignoring or downplaying them will build a subtle, yet powerful force of negative living. For yourself, take some time to ask and question if you are doing the activities that align with your values and vision. For your team, allow for people to spend time talking about their hobbies or create social activities around activities directly tied to the bottom line. This will boost morale and perhaps ignite creativity within your organization.

Here’s a quick exercise to boost wellness at work:

Hold a walking meeting on ways to improve wellness around the office
Create a “Free Fruit Friday” and bring in healthy fruits for people
Place an anonymous suggestion box for employees to freely share their thoughts and opinions
Craft out time for office groups to meet on a subject tied to their interests

There is a ton of ways to improve wellness in your life and ventures. Wellness prevents negativity from paralyzing your flow. Take time today to boost the positives around you, and when Facebook rolls out its dislike button, you will be fully prepared.

Disclosure of Material Connection: Some of the links in the post above are “affiliate links.” This means if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products or services I use personally and believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”

Higher Education Meeting : Higher Education Needs Business Analyst Consultants

Higher Education Needs Business Analyst Consultants on Its Leadership Team

Posted on September 3, 2015 by Zinga H

I’m in higher education and I’m a business consultant. From what I’ve observed, higher education, as a whole, has some pretty heavy projects on its plate. With the incoming forces of a new generation of students, technologies, and concerns institutions are being looked towards for the ability to deliver results transparently and delightfully. How do you as a higher education leader envision the future? The plan we hold in mind, sight, and spirit is what truly maintains the legacy of an enterprising community. With the shaping culture of entrepreneurship in the higher ed field it is important to consider if your workforce is comprised of strong, agile teams in place to adapt to our very responsive world.

One team member to seek immediately would be the highly valued Business Analyst Consultant (BAC). From a business analyst, you will find a team member that is able to find and communicate the real problems within your operations, plans, and technologies. From there they work on the team to ensure the solution solves the problem, which can be a lot trickier than one might guess. As a consultant you will find they have the ability to develop and maintain relationships with the long-term goal in mind, making the solution-building process a lot less stressful over time. The BAC can be the backbone of a project acting as the communication center so the rest of your community body can act towards the common mission. There are three skills your BAC should bring to the table.

Enterprise analysis

What problems is your organization facing today? Are you aware of all the moving pieces and are they producing as effectively as they can? In this world no leader has time to focus on the ever-changing landscape. A BAC will. A good business analyst consultant review the external and internal factors and analyze how they may converge, so you can make effective decisions to prevent or solve any impending issues.

Elicitation

Once you’ve decided on a solution to create, the BAC will go to work to discover the true requirements needed to make your solution work as it should. Who will use the solution? Who needs to authorize? How can build as simple a solution as possible within our budget limits? Answering these questions thoroughly and early on helps straighten out what could spiral in the future.

Documentation and Communication

Once an authentic solution is discovered, the BAC will then get to real work. Designing, documenting, and communicating the solution over and over until it is clearly understood by all parties involved in the style they want to hear it. How does your VP of Finances? Director of Technology? Your students? Your alumni? Who really needs to know about the solutions your planning and how should they be engaged? Ensuring everyone can come on board with the plan ensures the solution grows organically within your organization and it will be adopted by the community.

Higher education is the “village” of modern civilization. As higher educators we have to ensure our practices, processes, and tools contribute to the development of every learner we welcome. We must be more agile than we balance the seemingly infinite capabilities of technology within the limits of human needs. Ensuring every member of your team is contributing to their fullest means leadership that respects and properly places their talent. A BAC will help you keep the problems your mission seeks to solve in mind, while finding its root causes and ensuring the solutions resolves or prevents the cause. Invest well in your consultant as 66% of success may hinge on their talents.

Akron Women in Tech: One Year Grown!

Posted on September 1, 2015 by Zinga H

I didn’t post a One More Move article yesterday because I was attending the One Year Anniversary of Akron Women in Tech! It was at the Nightlight Theater in Akron and the event went pretty well. Here’s some highlights:

The Group

I found Akron Women in Tech on MeetUp. The group hosts discussion meetings, workshops, and work meetings for women to come together learn, code, and grow. Every event I have attended (around 3) has been a great way to bond, talk latest tech trends, and just meet other women in Northeast Ohio. They’ve had 20 MeetUps so far and have definitely gained credibility quickly in the community.

Check out their online slides!

The Venue

I’ve never been to The Nightlight Cinema Theater, but I will definitely be back. The quaint venue was spacious enough for a mid-to-large group and the mix of theater seating with antique coaching helps make you feel like you’re balling enough to be in your own home theater. The Nightlight shows independent films for you Netflix scrapers and on Mondays they contribute to good community causes. Definitely worth supporting.

The People

Networking with others is a cornerstone of leadership and knowing there is a community of tech interested women in Northeast Ohio is definitely worth meeting. The discussion on crappy C- movies, latests technologies, and new tidbits like FreeCodeCamp being recognized on LinkedIN as an educator was definitely worth carting out my daughter and driving to Akron for a great celebration.

Props to Akron Women in Tech! I wish you all well with your new 501c3 status and hope you can collaborate with Limitless Ambition one day!

3 Ways to Attract Your Audience Online

Posted on August 13, 2015 by Zinga H

Do you own a shop in a local town? Where I’m from in Northeast Ohio there are a ton of local shops popping up in mid-size towns around me. I am happy to see small business owners serving and providing the community with a diverse set of offerings. The shops all have their own unique style, yet the ones that see the most action are the ones inviting to the customer to linger and offering a quality product. Like shops, our websites play an important role in inviting our customers, clients, or members to seek more from us.

Attract Customers With Open Doors

photo credit: Sainsbury’s – High Street, Longbridge Town Centre – entrance via photopin (license)

How do customers feel when they approach your website? Are they turned off by the design? Your competitors are using better strategies to ensure the user experience is as exceptional as would be in real life. Here are three ways to keep your site on par.

Improve your display

Your website is a window to your products or services. Like in local business marketing all parts of your business- from a menu to a bar of soap- must be displayed as if it is in a Macy’s window in the middle of New York. Keep your aesthetics clean and related to your brand. Make your colors appealing to the eye, yet let them represent the values of your brand.

Here’s Inspiration
95 Inspiring Websites of Web Design Agencies

Form, Function and Beauty on Brand Websites

Simplify your navigation

Your site might be too complicated If a customer has to ask: how do I make a reservation or get to the checkout? Users are used to making their next move quickly. If your customers can not simply find what they are looking for then they will leave for a site that is easier to navigate. While designing navigation avoid having the level of navigation go beyond three. If you are having trouble getting rid of levels, consider: What can be consolidated or removed? Links help connect people to infinite amounts of content, rely on proper linking over a cluttered navigation menu.

Optimize for Mobile

Web sites must be mobile friendly. 50% percent of shoppers are browsing on their phones. Google, the most-used search engine so far, also rewards websites in search engines if they are optimized for mobile viewing. Test your website today using google’s mobile-friendly test. In addition, to the design of your site being optimized for mobile, your content should also offer users quick and easily scannable information. Here’s results from my mobile friendly test!

How does your site measure up on the mobile-friendly test?

One More Move: Drink a Bright Green Smoothie

Posted on August 10, 2015 by Zinga H

photo credit: ~ Green Goddess Smoothie ~ via photopin (license)

There’s something I love about the color green. Perhaps it is how it represents growth, wealth, and health or because it can symbolize balance. One thing is for sure, leafy green vegetables contribute to many positive attributes, including the potential to keep our mental capacities sharper over time or contribute to the health of our gut instinct. Sharp faculties and a strong gut instinct all us entrepreneurs must maintain to persevere. One of my favorite ways to get my daily dose of green goodness is through a refreshing smoothie. Since it is summer now I could drink one two three times a day. Here are some of my favorite recipes. Here are my top three

Pre-Workout Smoothie

Simple Green Smoothies pre-workout smoothie is a great way to gain energy and nutrients before getting an intense workout. It also provides a basis for a good smoothie where you can get creative and mix and match your own fruits and juices.

Pineapple Chia Smoothie from Jelly Toast Blog

When I want a cup of delicious energy, I got for my pineapple chia green smoothie. The mixture of pineapple and chia seeds gives me a boost that outweighs coffee exponentially and without a crushing caffeine crash.

Ginger green smoothie from Love and Olive Oil

Finally, when I am feeling the need to detox, I reach for my ginger. This recipe for ginger spinach smoothies covers what I like, but I would include some extra honey for a more immunity-boosting drink.

Comment below! Do you drink green smoothies? What is a recipe you like?

Want success control time. This shows a clock falling to the ground to show a sense of time being out of control

Want Success? Wield the Tool of Time!

Posted on August 6, 2015 by Zinga H

photo credit: 12 sec via photopin (license)

Do you want to move forward in your career, manage multiple projects with ease, drastically reduce stress levels?

You may be wondering how can I take control of my time?

What we know about time do know about time? Scientifically we are still inconclusive. Early theories related time to the breakdown of things; the collapse into chaos. The theory behind the relationship between time and energy show that with time dormant energy will move velocity and acceleration at a constant rate. Although what time is exactly is still fuzzy to definitions science agrees it plays an important role in the things that happen and perhaps even the creation of the universe.

Yet, with all the studies surrounding time Carrol claims it is “not the be found in the underlying laws of physics” Time does not take up space and does not have a mass. Which in a sense means time is a imaginary. It’s not a real part of our physical world, but one created by us humans. It is hard to pin down this tool we created. Major philosophical theorist divide into three parties: Presentists, Growing-past philosophers, and eternalists. Presentists believe on the present is real. Growing-past philosophers believe the past and the future are real and eternalists believe in the existence and reality of past, present, and future. I lean towards the eternalist camp. I think most entrepreneurs do, since the future is the substance of our dreams.

Which is why “time is money” is the mantra of any wealth warrior. Recorded in The Free-Thinker in 1719, the phrase time is money relates the idea that time is a valuable resource as one of the purest measures of human value since our time is finite on this earth and we must produce what we best can and seize opportunity. Are you leveraging your time to maximize your return? Wasted time is wasted money and it moves you further away from the feeling of success. As though you are not maximizing the opportunities available in your life. How can we escape the subtle sense of chaos that comes with time?

We have to focus on what is really at play. You have a desire to effectively seize the opportunities you have before you. Time-management needs to be re-named to Self-management. Self-management is “the process of evaluation [sic], prioritizing, and organizing one’s tasks” . Time is the imaginary tool we use to measure the movement and completion of tasks. We watch a flower grow and a forgotten yogurt die. When we use the tool of time right we realize the steps we are taking towards our goals. When we use the tool incorrectly, we can dwell in non-present aspects of time like stressing over the future or reminiscing in the sweet past.

How do you manage yourself wisely? The first step is to put yourself first. Self-management is a continuous process of a commitment to developing yourself. It took me ten years to get a comfortable grip on time, and I’m still striving for greater discipline. What major roadblock in my way, was the belief that if I just gave my mind, body, and spirit up to other things I would somehow feel fulfilled with the time I was spending. So I worried unnecessarily, ate indulgently, and felt all types of ways without making any real traction in my goals. It was only when I focused on myself: being my healthiest; cultivating my thoughts for pro-action; and rewarding my behavior with gratitude and respect that I suddenly began to take leaps towards achieving the life I desired.

Practice items

Here are some reflection exercises for self-management:

What do your value? How do you rank your values?
What are your top 20 priorities? Drop it down to 5.
What does it take for you to perform at your best?

References

Time and Energy – Millennium Relativity.” 2002. 5 Aug. 2015 <http://www.mrelativity.net/TimeEnergy/TimeEnergy.htm>

What Is Time? One Physicist Hunts for the Ultimate Theory …” 2014. 5 Aug. 2015 <http://www.wired.com/2010/02/what-is-time/>

“Time | Internet Encyclopedia of Philosophy.” 2009. 5 Aug. 2015 <http://www.iep.utm.edu/time/>

“What is the idea behind the quote “time is money”? – Quora.” 2014. 5 Aug. 2015 <http://www.quora.com/What-is-the-idea-behind-the-quote-time-is-money>

“Time = Money | SUCCESS Magazine | What Achievers Read.” 2013. 5 Aug. 2015 <http://www.success.com/article/time-money>

“Time Management – Exploratory Studies at Purdue.” 2014. 5 Aug. 2015 <http://www.purdue.edu/exploratory/academic-support-new/time-management.html>

Management: Developing Self-Management Skills … – SQA.” 2007. 5 Aug. 2015 <http://www.sqa.org.uk/files_ccc/CB3496_self_management.pdf>

Entrepreneur! You Need to Know Inbound Marketing.

Posted on July 30, 2015 by Zinga H

Do you want to attract more customers online?

Do you need to attract more customers in real life?

Marketing is a business fundamental you need to know as an entrepreneur. Technology is constantly improving and enhancing how we communicate with our community. Ignoring new trends, technologies, and strategies could cause the next generation of your product or service user to turn blind to your presence. Shine your neon lights online and in real life by discovering what inbound marketing has to offer.

Inbound Marketing is a group of strategies and tactics that helps serve your customers better while boosting your brand to the top of the list as delivering quality service and products. Typically an internet marketing strategy Inbound Marketing includes creating content (blog articles, white papers, webinars) to attract your customer and help them consider which of your products or services you offer that can help them. Inbound marketing is about bringing the customer that already wants your product or service to your doorstep.You earn your customer’s attention by simply capturing it with the information they can honestly use. As well all strive to conduct good business, we all turn to the internet to help improve our offerings. When you establish yourself as a person who offers quality, your target audience will trust your brand’s link in the search engine results. Being easy to be found locally and on the web while drawing customers in with your value offers will keep you competitive and distinguish you from the crowds. Here are five questions to consider when moving towards an inbound marketing strategy.

Who’s my target audience?

Defining the person most likely to be looking for your services is necessary so you can better communicate to their wants, needs, and desires. This is called defining your persona in the inbound marketing strategy. One quick way to build your persona is to find one person that fits the match and then exploring them fully. How did they grow up? Where did they go to college? What are their hopes? What are their hobbies? The more you know, the more your relationship with your customer can grow.

How am I represented on the web?

There are a plethora ways to announce your existence on the world wide web. Facebook, Instagram, Twitter, Tumblr, Youtube, SnapChat, etc. where do we start? Well, first with your website. Your website is like your living room, and it is your chunk of the internet that contributes and represents you and only you. Next, it is up to you to choose what social media platforms will best share your message. Usually, you would start with where your persona may surf the web. Then expand from there. If it all sounds like too much to manage, choose a platform like Hootsuite to pre-schedule your posts.

What do I consistently offer my customers?

Next what will you share with your customers? Share their interests, especially ones tied to your industry, product, or service. Make sure what you share represents your values and to properly promote the content of others by linking back to them or citing their work. Staying consistent will help your customers recall your brand, name, product, and service at the right moment and right time. They will remember you for what you offer and seek to turn to you first.

What can I teach my customers?

Developing your content and providing quality offerings to your customers is key to developing your inbound marketing strategy. While sharing content keeps you involved and fresh in the social media world, developing content is what keeps your customers coming back to you. What can you share the world? Are you developing a cookbook? Share recipes that didn’t make it in or cooking techniques to help build their skills.

HubSpot.com offers incredible information on improving your Inbound Marketing Strategy. The also deliver a plethora of content from blogs to courses to help you explore deeply. Check out a YouTube video below for information. For more free information and relevant content be sure to sign up for next August’s newsletter where we discuss finding your buyer’s journey.