Simple Moves for Personal Brand Consistency

Posted on by Zinga H

Who’s focusing on their personal brand this year?

I definitely am!

Hanging out with women’s empowerment groups, a new network of fabulous friends and potential partnerships, as well as facing anything that feels like fear head on and with gusto!  The energy of my personal brand building focus contagious and like I discussed at my recent workshop, From Passion to Process, where your passion is your energy! It is a colorful word for describing the feeling that arises when we are doing something delightfully desirable.

passion is energy feel the power that comes from focusing on what excites you oprah

 

One part of facing my fears was doing starting my YouTube channel! Cheers to all the vloggers out there, creating video content is an intensive activity!  Although, I create content and help small businesses’ build their brand strategy, putting myself right in the center of of building my personal brand still comes with an edge of awkwardness. Yet, I know confidence comes with time, and I look forward to learning and growing by following this new avenue in my life.

How are you growing your personal goals?

If building your brand means incorporating a new strategy, tactic, or method, how do you ensure that you stay authentic to your core values and vision, while treading across new lines?

Tying your vision to your brand means taking control and ownership of every bit of it. From your colors to your fonts, from your values to your guarantee, you need to ensure that you consistently apply your brand across your communication channels, so that you are easily recognized and familiar to your ideal audience.


So what are the major components of your brand that you need to think about? This awesome slide show by  Jarkko Sjöman covers some basic features of a personal brand with the sage advice of Will Ferrell. 

 

Below are some free or low cost moves you can take to improve and align your personal brand today!

Google Yourself (Or Your Business) 

I just did it! Wow, one year ago it my LinkedIn popped up and that’s about it. Now my content, websites, and many other streams of how I want to represent myself on the web comes to the top of the list. How is your Search Engine presence?  Is Google linking you to the content that you are most passionate about? If you are not showing up in the ranks you may want to consider if it’s time to focus on your online brand. Offline method: Do a personal SWOT analysis. 

Update your LinkedIn profile

LinkedIn is the place to be if you want to have a voice in the professional sphere of our economy. Since I enjoy working with small businesses, start-up entrepreneurs, and non-profit directors, I make it my mission to meet, connect, and learn with the best that LinkedIn can offer. Updating your LinkedIn profile to include your personal vision or mission statement and the specific values you bring to employers, gives your general audience an anchor to who you are.

Create a piece of content (write a blog post, share a video, make a flyer for you local bulletin board) 

Notice I didn’t say start a blog. You no longer have to have a blog to post articles. LinkedIn Pulse is a great platform for sharing content articles, while aligning to your personal and professional brand at the same time. Is this advice to not start a blog, far from it, but if you are not ready to dig into building your own blog yet then a small step forward would be to post there. That goes for other content as well, find ways to collaborate if running the entire content marketing enterprise is too much to manage right now. You should always strive towards having your own platform for hosting and controlling your content, but not having one is no excuse for not participating.

These small steps are only a beginning! If you checked out the SlideShare above you will see your business card, resume, website, and everything you create or is associated with you is a part of your personal brand. Checking on your brand’s bits and pieces means spending time combing through who you are and how you come across to your audience. Building your brand is about ensuring you are authentically projecting your core value, purpose, and passion with the world, which is no small feat!  Keep striving because your end vision is definitely worth it. 

From Passion to Process: 1st Workshop of the New Year!

Posted on by Zinga H

I had a ton of fun today at Scribbles in Kent, OH. I hosted a workshop titled from Passion to Process where we reflected on our passions and then set aside time to build a system towards enacting our passions on an annual, monthly, weekly, and daily basis. It was a blast and such a good feeling to hear it was a helpful session.

northeast ohio passion discovery

Bonus: Scribbles is awesome and I thank them for hosting us! Their wall is lined with books and getting to color on the table tops was a creative feature.

passion discovery worksheet

One part I was particularly proud of was transforming my personal at-home command center into a useful printable for everyone that attended. The full version of the 2016 Command Center is attached below. I condensed it to one-page from them to save on printing costs and paper, so I wanted to share the full-version should there be any visual types out there.

Screenshot 2016-01-09 at 10.09.20 PM

 

Grab the free full version printable 2016 Command Center today.

 

Building Your Authentic Self-Definition

Posted on by Zinga H

Building your self-definition plays a crucial role in how you lead yourself towards success. The challenge arises when you must sift through the input of others and find the wisdom nuggets you identify with, and with which others can mostly tolerate.

Trust, there is a lot of input.

We can’t help it, we want to see you take action, and so you are offered information to inspire your next moves. In addition, businesses want to envision you your ideal reality and offer you a solution to buy. While this can be useful when needs arise, it can also fill your mental chatter with clutter that distances you from the voice of your Self. 

self
self/
noun
  1. a person’s essential being that distinguishes them from others, especially considered as the object of introspection or reflexive action.
    “our alienation from our true selves”

This can make communicating with your authentic self feel like the Tower of Babel when the discord first struck.  Chaos and confusion as you try to build and yet somehow manage to stagnate or destroy simultaneously.

Yet, you need to  envision something and you need feedback to ensure your definition can withstand the test of time.

How can you balance between external inputs and internal controls?

There are many ways, but a reliable method can be borrowed from the business world. Small businesses and enterprises alike benefit from what is called a SWOT analysis. This assessment lists the strengths, weaknesses, opportunities, and threats that a certain enterprise, team, product, or brand faces. It helps sort a wealth of information so you can turn it into actionable feedback.

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To incorporate this practice into your own success path  take these simple steps.

  1. Choose a personal goal you are pursuing.
  2. On your own, list what you consider to be your personal strengths that might help you achieve this goal and weaknesses that may inhibit you from achieving this goal.
  3. Next, consider any opportunities you could take of advantage of to reach these goals or any competition that might be in the way. Write these down as well.
  4. Then go around and ask people you trust or your closest circle of acquaintances and ask them the give you the observations from points one and two. What do they think your strengths and weaknesses are? What do they think of your goals and what challenges you might find along the way or what gaps they might hope you fill.
  5. Finally align the feedback notes you got for yourself and from your circle and see if where they align and where they don’t. Are your strengths viewed by your circle the same?
  6. Go over the feedback and use it to determine what you want others to know and how you can get there.

The personal SWOT assessment is a decision making tool to help you unlock possibilities for yourself as you develop her brand.

Click to download the Personal Definition SWOT Assessment

Let’s connect!

 

It’s been great!

Posted on by Zinga H

Thanks for your wonderful 2015!

While I’ve written other blogs in the past , this is the first one where I have finally captured my purpose for your web viewing. Helping others take the steps the need to find success in their lives is my mission!

What will 2016 bring? 

  • More posts and steps to take towards your success
  • Guest bloggers? I hope!! If you’re interested in collaborating let me know 😀
  • Videos!!! Yes, in 2016, I will face my insecurity (about being dorky on camera) and share videos for those who prefer to learn visually

 

I am truly grateful towards anyone who has shared the words on this page with me. I look forward to our growth in the next year!

Taking a vacation – Next official blog post will be January 4th 2016 – unless I’m somehow inspired before then.

Can’t wait until then?

Let’s connect

Find me on:
LinkedIn
Facebook
Twitter

 

 

Daydream to Boost Your Most Passionate Career Path

Posted on by Zinga H

96% of adults daydream. If you are one of those adults, ask yourself: are you using this seemingly random activity to the fullest potential?

Like most successful activities, daydreaming to your favor will take practice, purpose, and persistence and, in this case, we’re going to focus on your career. How can you use daydreams to ensure you are reaching your career path’s most passionate potential? There are simple techniques to do so, but first a short overview of current thoughts around daydreams. 

What are daydreams?

Daydreams were discovered when scientists notice neural network activity while participants were not participating in anything at all. This came to the formation of the phrase “stimulus-independent thought,” which are thoughts created sans interaction or engagement with the environment outside of our minds. In this sense, daydreams may seem as if they are out of your control, and they can easily be, but the truth is our mind is a muscle and we work with it as we would most functioning muscles in our body.

So how can we use daydreams to create our best career path?

We must actively practice day dream by engaging in personal discovery sessions. This type of daydreaming is called positive-constructive daydreaming, which is the active reflection on our feelings, thoughts, imaginations, and other personal facets of our life in an open manner. This activity means letting go of any urge to stop yourself from thinking a thought or dreaming a dream. Studies found  this type of thinking led to an overall sense of well-being and furthermore it opens you up the possibilities of where you can apply your value.[source]

envision your career success

How can you use this on your career path?

 The answer is there are many ways to do it and you mustn’t stop at one! Experiment and continuously reflect on your career path throughout the time that you desire to earn a living for yourself. Two simple ways to incorporate this technique into your life is by:

Take a career quiz

Taking personality quizzes, like this one, or this one, and imagining yourself in the ideal roles that they describe for you. When it comes to career construction, my old mentor, Dr. Mark Savickas, told me they’re only about half right. Yet, this is a safe and simple activity to envision a future you.

Put yourself into the position and research it. Note what excites you and what doesn’t as you explore what the role has to offer.

The closest personality test for your work preference is the Holland Code, a model developed by John Holland and used by the military. My Holland Code was IEAS, most Holland Codes are the first 3 letters, which meant my career preference would be book restorer. NO!!! Don’t let online or even legitimate quizzes decide your career path,  in order to find your authentic value you must dream deeper into who you are.

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Career Path Dream Land

Asking yourself probing questions and then answering them until you reach a point of profound clarity is a thing. This is what is needed to really unearth the answers of who you are and where you are meant to bring value to the world.

A safe way to do this is what I call a mini-self-retreat. Find a way to get time alone and comfortable: send the roommate or partner out, find a baby or pet sitter, or go to a hotel.

Relinquish yourself from responsibility save for your Self.

Then have a nice thoughtful internal discussion about what you want. Stay with the discussion and record your answers for later use, listen to yourself with openness and innocence, as if within you there is a great warm source of your very own personal all-knowing. It can seem different at first, but this is just a surface level way to find your authentic value from within.

Will daydreaming get you a job? No. Constructive daydreaming and self-discovery will set you on a path to a career you are confident carrying as a part of your life’s legacy. If that’s something you think is worth having, let me know!

Comment and we’ll connect 🙂

No affiliate links in this post.

10 Gifts Your #BossBae Will Appreciate

Posted on by Zinga H

This one is for all the partners of entrepreneurs out there. We love you. Thanks for sticking with us through this roller coaster of a journey towards success. For supporting us through all the achievements and for the meetings that land us nowhere. Our vision is clear, but the path before us is mired with uncertain risks. You, dear partner, are a shining light in our journey. So, here are some top gifts, your entrepreneurial partner would appreciate. If you’re a woman who is entrepreneur help your partner out and comment below! Who knows you might just get what you want.

    1. A bit of inspiration – A custom framed word of that motivates them to continue pursuing their passions will revive them every time the glance at it.

2.  For all the business cards – Entrepreneurs get and give a ton a business cards. Keep them stylish and impressive with a sleek business card carrying case.

3. To balance the hectic schedule and take a much needed break – Being a boss, leader, and/or entrepreneur can be stressful. Help them find time to destress with this awesome adult coloring book.

4. For all the new ideas, leads, and lists – Entrepreneurs think, a lot. Help them capture the next big move with a book they want to show off.

5. For the entrepreneur who is full of dreams, but not quite sure which to make a reality. You know your #bossbae is poised for something special. Help them discover their purpose and passion with this guided journal.

6. For all the meetings they will attend and keep on schedule…Staying on time while staying stylish, will make their leadership look effortless.

7. …and all the presentations they will give. A portable projector for will take the term elevator pitch to another level.

8. To keep them styling while filing. A durable and sturdy case to keep their papers, projects, and other pieces organized.

9. Because knowledge is power. Wonderfully inspiring book on keeping your entrepreneurial edge.

10. Because at the end of the day the people make all of this worth it

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Disclosure: This article contains affiliate links. If you purchase through the links you help support zingahart.com at no extra cost to you and keep the site running freely.

7 Quotes to Inspire Your Career Action Plan

Posted on by Zinga H

Building an authentic career path takes effort. Maintaining your job, keeping yourself open to new opportunities, while improving your skills to keep up with the pace of change in the working world is just a few additional domains to juggle in the scope of your life. Endless online applications and a degree of uncertainty during interviews, can make the experience daunting for even the most seasoned of career champs. Now, the path of talent connection is moving to the social world, which is an additional activity to include on your list of many.

On your career journey it is important to stay motivated.

Here are some 7 motivational quotes to keep your career aspirations in perspective as you continue to build the dream. 

There are positive and negative thoughts and, hey, it doesn’t cost you a cent more to think positively

– Angelo Dundee, boxing trainer

Even the best career candidates will not be chosen for every position. The factors that go into choosing you are plenty: the needs, culture, and desires of the company, hiring manager, and team will all play a role into the final decision. So while you may find positions slipping out of reach, there is no need to be negative because that will only slow down your search. Stay positive because it keeps you active. 

You can’t build a reputation on what you’re going to do.

— Confucius

Zinga Hart - Build a reputation quote by Confucius

If you want to be X (a marketer, account manager, etc.) you are not going to get there by talking about what you will be doing, you need to find ways to do it! Learn the tech associated with the position, volunteer where you can, write about it! Find ways to do what you want to do, whether it is a part of your position or not.

No man can succeed in a line of endeavor which he does not like.

-Napoleon Hill

Recognize what you don’t like to do early. This will help cut out positions you don’t really want so you can spend time on what you do want.

The worst days of those who enjoy what they do, are better than the best days of those who don’t.

—E. James Rohn

When you find something you love, you will know because even the pain points will be worth it.

There is no passion to be found in playing small—in settling for a life that is less than you are capable of living.

–Nelson Mandela

I run into people who shy away from speaking outlandish visions of what they want from their future. They fear the disappointment that comes from not attaining it. Yet, the disappointment truly lies in the moment resigned from choosing a life they want. Imagine the best future you can then work towards it today, it is much more fulfilling than giving up all hope before trying.

Dreaming, after all, is a form of planning.

-Gloria Steinem

Another reason people shy away from imaginations of the future is because they think imagining and daydreaming are a waste of time. This is a dangerous rumor. Dreaming, imagining, and thinking are exercises that ensure our career dreams grow into a career process with an outcome we desire. Make it the first step and give yourself permission to dream your best life.

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No one rises suddenly in the world, not even the sun.

Know that your career progress will unfold with time. Just continue to cultivate the process, plan for greatness, and hold patient as your destiny blooms before you.

What’s your favorite career quote?

5 Small Steps to Create and Use A Personal Strategic Plan

Posted on by Zinga H

Anyone who knows me, knows I love planning. While, I do a lot of business and marketing planning for others, my true passion for planning stemmed from personal development planning. It all sparked from a meeting with Sheila Palmer, Assistant to Donna Karen of DKNY, she shared with me a book called the 7 Habits of Highly Effective Teens after a brief conversation on the beach of Coney Island. When I read that book, the life of discipline, value, and achievement opened up to me for the first time.

From that year (2004) and on, I began a tradition of sitting down every year and creating a personal strategy for the next. This personal strategy helped me get three degrees, start 2 businesses, and accomplish many other complicated goals over my lifetime. Now as I grow into an adult millennial, this tool is helping me manage the many balls in my life with my chill and confident attitude towards getting things done.

First a few notes

  • A personal strategy is your strategy. Only you can define the desires that swell within you.
  • Your strategy will get better with each pass. You have to stick with it.
  • Your strategy can, will, and should change. Although, your values, goals, and beliefs will be closer to a constant, how you reach these ends will need to be adjusted as the year unfolds.
  • Your higher-order mission, vision, and values should remain constant, but be refined over time.

No strategy should be set in stone; it should only serve you for as long as it helps you reach your goals.

So, here are 5 small ways to create and use a personal strategy for 2016 today

  1. Start with your wildest vision for your life then scale it back to achieve for the year. Be a firm believer that whatever goal you set can be accomplished, then do yourself a favor and give yourself a generous timeline to get there. No city is built in a day, but it is built eventually. 2_zkbkpa
  2. Write 3-5 goals to achieve over the year. Try to build off the work you’ve done last year. If you are starting from scratch, make one goal something you can achieve right away to boost your efficacy in achieving annual goals.
  3. Schedule a time to review your goals for at least 5 minutes a day. I know an hour once a week may seem like more, but the odds of missing one week, then the next, then the next, are too high of a risk for your best you in 2016. Instead, find some way to incorporate your visions and goals in a high-frequency place throughout your day. Build it into your passwords, set up a vision board, or make it a part of your alarm clock. There are tons of ways to make your goals presence known.
  4. Pick one goal per day. Yes, you are a leader and have so much more to offer the world, but if you are having trouble genuinely sticking with the goals most important to you then you have to stick with tactics that work. Focusing on one goal per day will not overwhelm your schedule. 5778ca76b341bfa7e1fcaaca85770d4c
  5. Share what you are doing with an accountability partner. Find someone in your life that you admire for achieving their goals. Meet with them and share your goals and work towards meeting with them regularly. Do a SWOT assessment, share tips and tricks, and other successes with them. Sharing your goals makes you more accountable to yourself and others, which will build your persistence.

Simple steps, but a great start to mapping out your best 2016. Let’s get rid of resolutions and map out the business plan for your careers!

What’s wildest dream are you working on?