entrepreneur

One More Move: Face Yourself

Posted on by Zinga H

Being an authentic leader, requires a healthy and growing amount of self-awareness. Back when I was in college (not tooooo long ago), I realized, I would avoid myself in the mirror if I was feeling the winter/semester blues. Now, I am a lot better at choosing to be positive, optimistic, and present, but back then I found this to be a big indicator that I was in a fog.

So why might one avoid seeing themselves in the mirror when they are down? 

Avoidance is a coping mechanism we think helps us escape feelings and thoughts we do not want to deal with. I didn’t want to deal with being a first-generation, out-of-state, working-class dishwashing college student in the middle of my first dreary/frozen Ohio winter. From my reflections, I saw this as a time where my mind was not happy with my situation and thus nothing was good enough, most importantly the view of myself. It was almost as if I could not look myself in the eye because then all the truth would spill out and I would have to face it. One good thing is: avoidance and other limiting thoughts and behaviors are surmountable. It just takes practice.

Here I am, growing my authentic leadership everyday, and hopefully you are too! Facing yourself in good times and especially bad times is a conversation you must continue in order to ensure your mind, body, and spirit are all on good terms. So my One More Move Challenge below is to Face Your Self.

Challenge steps:

  1. Find a comfortable place with a mirror.
  2. Stand in front of the mirror and move close enough to feel as though you are truly staring within – .
  3. Ask yourself: How can I achieve [x] ? ;  or How can I project who [I truly am]? 
  4. Answer yourself
  5. Accept your answer and express gratitude for your honesty.
  6. *Bonus*: Give yourself a big kiss. [Rarely my style, but it can be fun :)].

Seems simple, but this may be uncomfortable for some people. Facing ourselves is not a practice people delve in often. Find a moment to make friends because you are your own best friend for life. Repeat this exercise every and you’ll begin to build your confidence and character leading  to your authentic career brand. 

Disclosure of Material Connection: Some of the links in the post above are “affiliate links.” This means if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products or services I use personally and believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”

Akron Women in Tech: One Year Grown!

Posted on by Zinga H

I didn’t post a One More Move article yesterday because I was attending the One Year Anniversary of Akron Women in Tech! It was at the Nightlight Theater in Akron and the event went pretty well. Here’s some highlights:

The Group

I found Akron Women in Tech on MeetUp. The group hosts discussion meetings, workshops, and work meetings for women to come together learn, code, and grow. Every event I have attended (around 3) has been a great way to bond, talk latest tech trends, and just meet other women in Northeast Ohio. They’ve had 20 MeetUps so far and have definitely gained credibility quickly in the community.

Check out their online slides!

The Venue

I’ve never been to The Nightlight Cinema Theater, but I will definitely be back. The quaint venue was spacious enough for a mid-to-large group and the mix of theater seating with antique coaching helps make you feel like you’re balling enough to be in your own home theater. The Nightlight shows independent films for you Netflix scrapers and on Mondays they contribute to good community causes. Definitely worth supporting.

The People

Networking with others is a cornerstone of leadership and knowing there is a community of tech interested women in Northeast Ohio is definitely worth meeting. The discussion on crappy C- movies, latests technologies, and new tidbits like FreeCodeCamp being recognized on LinkedIN as an educator was definitely worth carting out my daughter and driving to Akron for a great celebration.

Props to Akron Women in Tech! I wish you all well with your new 501c3 status and hope you can collaborate with Limitless Ambition one day!

One More Move - Sounds out the word omm which is a common chant in yoga

One More Move: Solidify Your Top 5 Values

Posted on by Zinga H

Knowing what values we hold dearly saves us a lot of time in decision making. Take a moment one day to set your top five values that motivate you towards your chosen success. One exercise I like a lot was one shared by Warren Buffet. Here are some tweaks to his prioritization system, which focuses on goals versus values.

Choose Your Values: OMM Against Green Bamboo Backdrop

Check out this list of values, that I found on a great blog post. Choose your top 25, then choose your top 5. It’s a simple exercise, but you will build character strength upon completion.

Lists of Personal Core Values photoshop

So what are your top five values?

I ended up choosing: Beauty, Connection, Creativity, Abundance, and Wisdom.

Take 1 Hour To Automate Your Social Media

Posted on by Zinga H

I manage the social media as a part of my role. It is a small percentage of my day so to stay consistent with my schedule I set aside 2 hours a month to plan and organize posts I like on Hootsuite. tEREUy1vSfuSu8LzTop3_IMG_2538With the ups and downs of working in higher education, it can be easy to forget to reach out on a daily basis. Using a social media management system can help you to share your own content and build your brand by displaying what interests you value. Here’s how I would split up the time.

10:00  Review my annual social media plan – Make any adjustments and add in any new creative ideas around the events happening in my local area.

10:05 Scan through Feedly and look for articles that match the month’s theme and my brand’s values. I right click through the ones I like and write relevant reviews with a short link going back to the original post. Read through the articles, write a short summary, and find a relevant picture to represent it. Sometimes there will not be a picture that represents well enough, so I will often find a better article or create the picture myself using Canva  or find one on Photopin.

10:35 It averages about a minute per post to get the month scheduled for one post per day. Doing this grew the social media page by 300% over the past three years. It’s small, but steady, growth, and engagement averages around 27% percent of organic views, where organic reach for a page my size benchmarks at around 11%. So once I’m done I check to make sure every day is posted and review for typos.

10:40 For the rest of my time, I scan my social media feeds on Hootsuite and share relevant content from my community, specifically from other social media contributors within our organization, such as what’s happening in the Facebook groups, on our Listservs, or other events emailed to me.

10:50 Finally, I will add in a few posts supporting initiatives I have in my department.

When it comes to social media marketing, what you share from others should balance to four times of what you self-promote. Linking together is key to building a strong voice and vision with your social media brand.Finding time to consistently post is a matter of scheduling and automation. There are plenty of tools to use but Hootsuite is definitely tech I pay to have.

What are your biggest social media management challenges?

One More Move: Drink a Bright Green Smoothie

Posted on by Zinga H

bright green smoothie for energy

photo credit: ~ Green Goddess Smoothie ~ via photopin (license)

There’s something I love about the color green. Perhaps it is how it represents growth, wealth, and health or because it can symbolize balance. One thing is for sure, leafy green vegetables contribute to many positive attributes, including the potential to keep our mental capacities sharper over time  or contribute to the health of our gut instinct.  Sharp faculties and a strong gut instinct all us entrepreneurs must maintain to persevere. One of my favorite ways to get my daily dose of green goodness is through a refreshing smoothie. Since it is summer now I could drink one two three times a day. Here are some of my favorite recipes. Here are my top three

Pre-Workout Smoothie

Simple Green Smoothies pre-workout smoothie is a great way to gain energy and nutrients before getting an intense workout. It also provides a basis for a good smoothie where you can get creative and mix and match your own fruits and juices.

Pineapple Chia Smoothie from Jelly Toast Blog

When I want a cup of delicious energy, I got for my pineapple chia green smoothie. The mixture of pineapple and chia seeds gives me a boost that outweighs coffee exponentially and without a crushing caffeine crash.

Ginger green smoothie from Love and Olive Oil

Finally, when I am feeling the need to detox, I reach for my ginger. This recipe for ginger spinach smoothies covers what I like, but I would include some extra honey for a more immunity-boosting drink.

Comment below! Do you drink green smoothies? What is a recipe you like?

Disclosure of Material Connection: Some of the links in the post above are “affiliate links.” This means if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products or services I use personally and believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”

Want success control time. This shows a clock falling to the ground to show a sense of time being out of control

Want Success? Wield the Tool of Time!

Posted on by Zinga H

Want success control time. This shows a clock falling to the ground to show a sense of time being out of control
photo credit: 12 sec via photopin (license)

Do you want to move forward in your career, manage multiple projects with ease, drastically reduce stress levels?

You may be wondering how can I take control of my time?

What we know about time do know about time? Scientifically we are still inconclusive. Early theories related time to the breakdown of things; the collapse into chaos. The theory behind the relationship between time and energy show that with time dormant energy will move velocity and acceleration at a constant rate. Although what time is exactly is still fuzzy to definitions science agrees it plays an important role in the things that happen and perhaps even the creation of the universe.

Yet, with all the studies surrounding time Carrol claims it is “not the be found in the underlying laws of physics” Time does not take up space and does not have a mass. Which in a sense means time is a imaginary. It’s not a real part of our physical world, but one created by us humans. It is hard to pin down this tool we created. Major philosophical theorist divide into three parties: Presentists, Growing-past philosophers, and eternalists. Presentists believe on the present is real. Growing-past philosophers believe the past and the future are real and eternalists believe in the existence and reality of past, present, and future. I lean towards the eternalist camp. I think most entrepreneurs do, since the future is the substance of our dreams.

Time is more valuable than money quote

Which is why “time is money” is the mantra of any wealth warrior. Recorded in The Free-Thinker in 1719, the phrase time is money relates the idea that time is a valuable resource as one of the purest measures of human value since our time is finite on this earth and we must produce what we best can and seize opportunity. Are you leveraging your time to maximize your return? Wasted time is wasted money and it moves you further away from the feeling of success. As though you are not maximizing the opportunities available in your life. How can we escape the subtle sense of chaos that comes with time?

We have to focus on what is really at play. You have a desire to effectively seize the opportunities you have before you. Time-management needs to be re-named to Self-management. Self-management is “the process of evaluation [sic], prioritizing, and organizing one’s tasks” . Time is the imaginary tool we use to measure the movement and completion of tasks. We watch a flower grow and a forgotten yogurt die. When we use the tool of time right we realize the steps we are taking towards our goals. When we use the tool incorrectly, we can dwell in non-present aspects of time like stressing over the future or reminiscing in the sweet past.

How do you manage yourself wisely? The first step is to put yourself first. Self-management is a continuous process of a commitment to developing yourself. It took me ten years to get a comfortable grip on time, and I’m still striving for greater discipline. What major roadblock in my way, was the belief that if I just gave my mind, body, and spirit up to other things I would somehow feel fulfilled with the time I was spending. So I worried unnecessarily, ate indulgently, and felt all types of ways without making any real traction in my goals. It was only when I focused on myself: being my healthiest; cultivating my thoughts for pro-action; and rewarding my behavior with gratitude and respect that I suddenly began to take leaps towards achieving the life I desired.

Practice items

Here are some reflection exercises for self-management:

  • What do your value? How do you rank your values?
  • What are your top 20 priorities? Drop it down to 5.
  • What does it take for you to perform at your best?

Sign up for the free e-Mail course! 5 days to Confidence with Time Series releasing August 17th

References 

Time and Energy – Millennium Relativity.” 2002. 5 Aug. 2015 <http://www.mrelativity.net/TimeEnergy/TimeEnergy.htm>

What Is Time? One Physicist Hunts for the Ultimate Theory …” 2014. 5 Aug. 2015 <http://www.wired.com/2010/02/what-is-time/>

“Time | Internet Encyclopedia of Philosophy.” 2009. 5 Aug. 2015 <http://www.iep.utm.edu/time/>

“What is the idea behind the quote “time is money”? – Quora.” 2014. 5 Aug. 2015 <http://www.quora.com/What-is-the-idea-behind-the-quote-time-is-money>

“Time = Money | SUCCESS Magazine | What Achievers Read.” 2013. 5 Aug. 2015 <http://www.success.com/article/time-money>

“Time Management – Exploratory Studies at Purdue.” 2014. 5 Aug. 2015 <http://www.purdue.edu/exploratory/academic-support-new/time-management.html>

Management: Developing Self-Management Skills … – SQA.” 2007. 5 Aug. 2015 <http://www.sqa.org.uk/files_ccc/CB3496_self_management.pdf>

Entrepreneur! You Need to Know Inbound Marketing.

Posted on by Zinga H

inbound balance represented with a pea balancing on a rock. the quote says instead of interrupting work on attracting by dharma shahDo you want to attract more customers online?

Do you need to attract more customers in real life?

Marketing is a business fundamental you need to know as an entrepreneur. Technology is constantly improving and enhancing how we communicate with our community. Ignoring new trends, technologies, and strategies could cause the next generation of your product or service user to turn blind to your presence. Shine your neon lights online and in real life by discovering what inbound marketing has to offer.

Inbound Marketing is a group of strategies and tactics that helps serve your customers better while boosting your brand to the top of the list as delivering quality service and products. Typically an internet marketing strategy Inbound Marketing includes creating content (blog articles, white papers, webinars) to attract your customer and help them consider which of your products or services you offer that can help them. Inbound marketing is about bringing the customer that already wants your product or service to your doorstep.You earn your customer’s attention by simply capturing it with the information they can honestly use. As well all strive to conduct good business, we all turn to the internet to help improve our offerings. When you establish yourself as a person who offers quality, your target audience will trust your brand’s link in the search engine results. Being easy to be found locally and on the web while drawing customers in with your value offers will keep you competitive and distinguish you from the crowds. Here are five questions to consider when moving towards an inbound marketing strategy.

Who’s my target audience?

Defining the person most likely to be looking for your services is necessary so you can better communicate to their wants, needs, and desires. This is called defining your persona in the inbound marketing strategy. One quick way to build your persona is to find one person that fits the match and then exploring them fully. How did they grow up? Where did they go to college? What are their hopes? What are their hobbies? The more you know, the more your relationship with your customer can grow.

How am I represented on the web?

There are a plethora ways to announce your existence on the world wide web. Facebook, Instagram, Twitter, Tumblr, Youtube, SnapChat, etc. where do we start? Well, first with your website. Your website is like your living room, and it is your chunk of the internet that contributes and represents you and only you. Next, it is up to you to choose what social media platforms will best share your message. Usually, you would start with where your persona may surf the web. Then expand from there. If it all sounds like too much to manage, choose a platform like Hootsuite to pre-schedule your posts.

What do I consistently offer my customers?

Next what will you share with your customers? Share their interests, especially ones tied to your industry, product, or service. Make sure what you share represents your values and to properly promote the content of others by linking back to them or citing their work. Staying consistent will help your customers recall your brand, name, product, and service at the right moment and right time. They will remember you for what you offer and seek to turn to you first.

What can I teach my customers?

Developing your content and providing quality offerings to your customers is key to developing your inbound marketing strategy. While sharing content keeps you involved and fresh in the social media world, developing content is what keeps your customers coming back to you. What can you share the world? Are you developing a cookbook? Share recipes that didn’t make it in or cooking techniques to help build their skills.

HubSpot.com  offers incredible information on improving your Inbound Marketing Strategy. The also deliver a plethora of content from blogs to courses to help you explore deeply. Check out a YouTube video below for information. For more free information and relevant content be sure to sign up for next August’s newsletter where we discuss finding your buyer’s journey.

Here’s some great books to read around Inbound Marketing

photo credit: Zen of Pea Gravel via photopin (license)

one more move omm

One More Move: Visualize Your Vision

Posted on by Zinga H

Note: Hello Readers, I am switching the title of One Move Monday to One More Move. This way I can post when inspired as  opposed to just on Mondays, but I will still regularly post once a week on Monday.

one more move omm

    Now One More Move!

In honor of the workshop I am hosting in Kent, Ohio I am sharing one technique to help build your future of abundant success: visualization. One of humanity’s greatest gifts is the power to imagine a future reality prior to the moment arising. We can foresee what we want our outcome to be and then have a blueprint to flexibly follow. Look to your future and see your greatness when you practice this visualization technique. One practice would be to record it in your own voice and then playing it during a 15 minute break.

Here’s the script from Infinite Futures.