What you think is what you become. If you are interested in finding and becoming their your best success, it’s important to repeat to yourself positive mottos, affirmation, prayers, and mantras that bring out the best within you. Here are 21 quotes meant to bring out your authentic brand.

On Your Values

Your values are your brand’s center of gravity. Everything you do, believe, and attract in your life rely on the values you hold dearly. Examine your values closely and share them within everything you do.

Achievement of your happiness is the only moral purpose of your life, and that happiness, not pain or mindless self-indulgence, is the proof of your moral integrity since it is the proof and the result of your loyalty to the achievement of your values.

– Ayn Rand

We have many ways of pursuing happiness. While some lead to outcomes that extend our lives, true joy, others can lead us on paths of personal destruction and desolation. How you translate and express your values is the measure of a successful pursuit.

People don’t buy what you do, they buy why you do it.

– Simon Sinek

Your motivations the by-products of your values. If you value family you are motivated to tend to family duties. If you value fun you are motivated to have it. The why you do it results in the actions that people can see.

 When your values are clear to you, making decisions becomes easier. Roy E. Disney

A wonderful benefit of discovering your core values is that you give yourself a framework for making decisions. If the decision benefits your value you can be confident in taking it. Define your values early on and often during your success journey to ensure you adjust to the weight of the decisions you will take.

The aim of education is the knowledge, not of facts, but of values.

– William S. Burroughs

We discussed this at our Purposely Chosen Women workshop! Anyone who has read this blog, knows, education is not just stuffing people with fact and theories, it is the drawing out of one’s inner success. [Hence my motto: Draw out your success!] Education is the fuel of entrepreneurship and the foundation of your major is to discover your values, the values of others, and how to align the two in a prosperous way.

 Define what your brand stands for, its core values and tone of voice, and then communicate consistently in those terms.

-Simon Mainwaring

On Your Style

Your brand style is everything you do. While it does include dress, it is also your attitude, how you treat others and what you will not put on the negotiation table.

All of the great leaders have had one characteristic in common: it was the willingness to confront unequivocally the major anxiety of their people in their time. This, and not much else, is the essence of leadership. — John Kenneth Galbraith

There are many people in leadership roles and then there are great leaders, what distinguishes them, thus forming their own style, is the ability to go against the grain because your values will not allow you to act otherwise. This is precisely why your ties to your values are so important as they tie back to your actions, which, when expressed, are the basis of your style.

“Taste and style is beyond clothes. It’s in food; it’s in quality. Working out, healthy bodies, organic food—they’re all part of the same thing.”
-Ralph Loren

Your style is a way of living, so it truly permeates in all the choices we make. Whether it is company goals or personal goals, they will blossom from your sense of values and how well you apply them to all aspects of your life. Strive to see how your values express themselves in all the domains of your life and if you must find ways to innovate.

Your true power is not in your difference but in your consistency of being different. The world will always adjust to consistency, yet struggle with change.”
― Shannon L. Alder

Staying consistent plays a huge role in how you stand out over your success journey. Yet, staying consistent does not mean staying the same, it means staying true to your purpose and values by adjusting when necessary.

Create your own visual style… let it be unique for yourself and yet identifiable for others.
-Orson Welles

 

Setting a pre-defined look and feel that encapsulates your brand is a helpful way to be memorable to others. Start a Pinterest board or clothing capsule to simplify your brand and then grow your style from there.

Style is joyful if you allow yourself to have joy.
-Stacy London

Have fun with your style. If you have your values in place, you will be able to experiment and stretch the limits of your actions and decisions. If you are thinking tightly controlled, then your style and demeanor will come across that way. Have fun and find happiness and have a style that attracts that.

On What Others Think

Speak to your audience in their language about what’s in their heart.
– Jonathan Lister

We can not control what others think, but we can do our best to communicate with them. This comes from speaking directly to them and to what their values are and what they care about.

If you get bored with social media, it’s because you are trying to get more value than you create.
– Fast Company

Social media is a key tool towards communicating your brand with others. Yet, in my line of work, I stumble across many small business owners wary of using social media or adamantly against it or just plain uninterested. A big shift for them is when I align the value they bring to others in real life to the brand they want to build on social media. Social media is an extension of you and the value you bring, making it much more than just an online billboard. Find creative ways to express your value and then translate that to your social media channels.

A brand is no longer what we tell the consumer it is — it is what consumers tell each other it is.
– Scott Cook.

Building off the billboard analogy above, your brand is never completely yours or completely under your control. Know what others think of your brand and be grateful to those who give you honest and constructive feedback.

Making promises and keeping them is a great way to build a brand.
– Seth Godin

This goes back to being consistency. This is the simplest way to build consistency with others.

Never doubt a small group of thoughtful, committed people can change the world. Indeed, it is the only thing that ever has.
– Margaret Mead

Eventually, you may need a team to grow your success. Ensure the people who join your team is committed to your values, and stand firm on their own values. A team of people building a brand could be world-changing.

On Staying Authentic

May your  success journey be long and adventurous. People will connect with you and may even contribute ton your personal growth and change, but staying true to you comes down to you. As you grow to your fabulous success ask yourself: is this true to me?  Your values will make your decision quick and how you express it will develop the style that others talk about.

Be patient with yourself. Self-growth is tender, it’s holy ground. There’s no greater investment.
– Stephen Covey

Patience is a virtue, and a virtue is a value that most people agree upon. Choose patience during your journey because there will be errors and mistakes, but there is no need for self-inflicted harm or aggravation. You are putting thought into who you are and that effort alone is an act of success.

Truth is a point of view, but authenticity can’t be faked.
– Peter Gruber

Sometimes your brand will be skewed by what others say of you, but what will be indisputable is how you act. Stay consistent with who you are and the truth will reveal itself.

Achievement seems to be connected with action. Successful men and women keep moving. They make mistakes but they don’t quit.
– Conrad Hilton

Once you’ve decided to pursue your purpose, don’t quit! Pivot, pause, or pass, but don’t stop the pursuit. You need to maintain your momentum.

Too many companies want their brands to reflect some idealised, perfected image of themselves. As a consequence, their brands acquire no texture, no character, and no public trust.
– Richard Branson

Choosing a style for your brand and living your brand are two separate acts. While it is useful to have a vision of what you want sticking to only presenting the vision, will rob you and your community of your true value. Focus on bringing your value to others and use your vision to enhance what you do, this is where you build your personal depth.

 Everyone who achieves success in a great venture solved each problem as they came to it. They helped themselves and they were helped through powers known and unknown to them at the time they set out on their voyage. They kept going regardless of the obstacles they met.
– W. Clement Stone

Your journey will unfold before you no matter what. From those who never make a move to those who make all the moves, you will be faced with decisions to make about who you are, what you prefer, and how you will act. Branding is a simplified way of giving you and others a tangible understanding of who you set out to be while living on this earth. When you find your purpose and set your values, the obstacles will be worthwhile.